Selected Projects – Swisscom

Flagship Projects

2024 & 2025

Bei Swisscom sein lohnt sich.

New Trade Plattform+

To further amplify the existing assets and trade channels—with a more engaging look and feel, while remaining well within the established boundaries of our corporate identity—I developed a versatile trade platform. This platform is designed to enhance and extend the reach of all Swisscom sales channels seamlessly across multiple digital platforms as well as within our physical retail spaces.

Concept · Interdisciplinary Stakeholder Management · Development · Art Direction · Physical Testing & Market Research · Roll Out [Digital & Print] and Implementation

All Product Launches

Together with a dedicated and highly skilled team of programmatic media experts and my Go-To-Market colleagues, I proudly led the major new product launch campaigns for our key partners Apple, Samsung, and Google—delivering some of the most successful and impactful campaigns we have seen to date. Every journey begins with an idea: whether it involves launching a new business venture, transforming a simple hobby into something far greater, or bringing a creative project to life and sharing it with the world in meaningful ways.

Interdisciplinary Collaboration · Art Direction · Agency Brief & Quality Management · Performance Testing & Various A/B Tests · Roll Out [Digital] and Delivery under NDA

Project Neo Trade

While the marketing division has very specific demands and certain restrictions dictated by technical or practical limitations related to the overall corporate design, the Swisscom Branding Team focused on a carefully considered re-fresh [an evolution, not a revolution] of the iconic look & feel that I helped to shape over the past years.

I was actively involved as part of the interdisciplinary team, which included the external branding agency [Wolf & Olins], our internal Brand Team, and I led the Marketing Team to ensure alignment between high-level design concepts and practical operational needs. What an exciting and rewarding journey this has been –

Implementing Neo

As soon as everyone had agreed upon and signed off on the new, refreshed Swisscom Look & Feel, all gears immediately went into motion. Photo shootings were carefully orchestrated, print tests conducted, assets meticulously developed and thoroughly tested, and market research results thoughtfully implemented—you name it.

Amidst the whirlwind of activity, I took special care to ensure that every single asset would perform optimally in our specific environment and truly maximize its overall impact.

Research & Development · Concept · Interdisciplinary Collaboration & Stakeholder Management · Art Direction · Production Agency Brief & Quality Management · Performance Tests under NDA · Supervised Roll Out

Selected Work – Swisscom

Art Direction, Concept and Research, Branding and Branded Spaces.

Swisscom x Apple

Once we developed a joint collaboration platform, we sat down and wrote a story, translated it into a storyboard that embraces both cultures …… and a couple weeks later we filmed this iconic spot in the Engadin & Zurich.

Apple HQ is full of praise and declared the collaboration as an instant hall-of-famer.

Aired December 1. 2021 on TV (50’), blue Cinemas (DC) and Social Media (15’)

Shortlisted for Edi 2022:
Category Commercials 20 - 90 Seconds

Winner: Edi 2022 for best Camera